Author: kima

  • Blogging: Sample Work

    Blogging: Sample Work

    I’m a storyteller at heart. It all started with silly little stories as a kid, The Onion-style “where are they now” satirical exposes on Muppet characters in high school, and the obligatory overwrought poetry of a college English major. And now, in addition to all the other cool content things I do, I blog. See the blog […]

    Read More

  • Structuring Content: A Story about Rocks

    Structuring Content: A Story about Rocks

    What do rocks have to do with structuring content? Rocks come in all shapes, sizes, colors, and textures. They’re foundational, solid pieces from which you can build. They’re organic. They have staying power. Good content shares the same characteristics. Cairns and Content Cairns are collections of stones purposely arranged in stacks. Dating to prehistoric times, […]

    Read More

  • Video Scripting: Sample Work

    Video Scripting: Sample Work

    Video scripting requires a much different set of brain cells than text-based content. The scripting needs to tell a story, while working with the images and having a cadence that jives with the soundtrack. I’ve been involved in a variety of video projects, from high-end shiny messaging to product pitches and event recaps. Brand Messaging […]

    Read More

  • What Is a Content Bill of Materials?

    What Is a Content Bill of Materials?

    By itself, a marketing bill of materials is about as strategic as a box of rocks. It’s like calling a grocery list a cake. A content bill of materials is a list of parts and pieces — blog posts, videos, infographics, etc. — but it takes a plan to turn it from ingredients into something tasty.

    Read More

  • ChatGPT for Squirrels: How Squirrels Can Benefit from AI

    ChatGPT for Squirrels: How Squirrels Can Benefit from AI

    A squirrelly test of ChatGPT based on squirrels and AI… Who wouldn’t want to know how squirrels can use AI, right?

    Read More

  • The Consumerization of Popcorn… and IT

    The Consumerization of Popcorn… and IT

    Consumerization absolutely affects technology, but confining the definition to information technology too narrowly defines it. The etymology pins the emergence of the term itself as early as 2001, which is a long time in dog years and at least a half century in technology. But the concept goes back far before Y2K. I could delve into Eli […]

    Read More

  • Prioritize Teamwork to Deliver Results

    Prioritize Teamwork to Deliver Results

    For decades, recognition systems in business have focused on individual achievement over teamwork, which discourages collaboration.

    Read More

  • Why I Do Medical Missions

    Why I Do Medical Missions

    I was sitting in this same spot almost exactly two years ago. (Actually, I think it was the room next door, but what are 15 feet between friends?) I’d just arrived in Namibia for the first time. On that day, I had some idea of what the next two weeks would bring. Today I have […]

    Read More

  • Sending My Kid to School After Parkland

    Sending My Kid to School After Parkland

    My kid has questions I can’t answer. He wants to know how he’s supposed to go to school and feel safe. I have no answers. I can’t tell him that everything will be fine. I can’t guarantee that. I can’t lie. On the same day that a Florida teenager went into a high school and killed […]

    Read More

  • The Table: A Story of Need vs. Want

    The Table: A Story of Need vs. Want

    I try to make purchase decisions based on need vs. want. I’ll often see something that I really like but opt out of buying it because I don’t need it. I’d rather be happy with what I have than focus on wanting things I don’t. (Yes, I did need the motorcycle. For mental health reasons. Yeah, that’s […]

    Read More


Create a website or blog at WordPress.com