Make Content Make Sense
Content is a strategy, not a document. It’s about bringing together parts and pieces to help people find the answers they need. It’s about using different channels and media to meet the goals of your audiences.
Content Strategy | Marketing Strategy
PROCESS
Start with audiences and identify the stories and content that help them get what they need. You can build all the nifty things you want, but they don’t mean much if your customers can’t figure how how they translate to value.
BACKGROUND
I’m a writer, editor, communicator with deep experience in content and digital strategy through 30+ years in corporate marketing and industry publishing. I believe humor is a critical element of daily life.
SKILLS (SOME OF ‘EM)
Content strategy and development, editing, journey mapping, template creation, site analysis, messaging, digital strategy, organic search, style guide development, asking “what if.” Get more details…
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