Category: Content Strategy

  • Structuring Content: A Story about Rocks

    Structuring Content: A Story about Rocks

    What do rocks have to do with structuring content? Rocks come in all shapes, sizes, colors, and textures. They’re foundational, solid pieces from which you can build. They’re organic. They have staying power. Good content shares the same characteristics. Cairns and Content Cairns are collections of stones purposely arranged in stacks. Dating to prehistoric times, […]

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  • What Is a Content Bill of Materials?

    What Is a Content Bill of Materials?

    By itself, a marketing bill of materials is about as strategic as a box of rocks. It’s like calling a grocery list a cake. A content bill of materials is a list of parts and pieces — blog posts, videos, infographics, etc. — but it takes a plan to turn it from ingredients into something tasty.

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  • ChatGPT for Squirrels: How Squirrels Can Benefit from AI

    ChatGPT for Squirrels: How Squirrels Can Benefit from AI

    A squirrelly test of ChatGPT based on squirrels and AI… Who wouldn’t want to know how squirrels can use AI, right?

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  • Corporate Branding or Corporate Blanding?

    Corporate Branding or Corporate Blanding?

    My day job is in marketing for a technology company. I’ve worked on a lot of projects, both as a content creator and as a reviewer. I’m sure we’re not the only company that calls our “brand identity” team, the “brand police.” And this video is so flippin’ on the mark, it hurts 🙂 The […]

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