Corporate Branding or Corporate Blanding?

Half-eaten toast on a light-blue plate. Kilian Seiler on Unsplash

My day job is in marketing for a technology company. I’ve worked on a lot of projects, both as a content creator and as a reviewer. I’m sure we’re not the only company that calls our “brand identity” team, the “brand police.” And this video from Dissolve is so flippin’ on the mark, it hurts ๐Ÿ˜‰

The video is a fantastic visualization of a post (or is it a poem?) by Kendra Eash on McSweeney’s.

The brand-approval process often feels more like cattle branding than I’d prefer. There’s something to be said for creating a consistent image, but sometimes that effort goes further into the generic void than creative minds can stand…

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