With 30+ years of experience, I’ve done a lot of different things in the wonderful world of content. That’s good news for you. Here’s an obligatory laundry list that talks about my skills, but reach out so we can talk about your goals and how we can collaborate to meet them. Or, if you want, learn more about me.
Content Strategy
I fight random acts of content by building strategies that focus on meeting audience needs and encouraging engagement. Whether it’s a product launch, marketing campaign, or site design, you need to define your story, identify your audiences, and establish the actions you want people to take. From there, you can build and organize the content to get the job done.
- Authoring templates
- Content audits
- Competitive analysis
- Journey mapping
- Style guides
Writing and Editing
Regardless of the asset type or channel, I focus on developing content that meets your audience’s needs while representing your brand, following best practices, and encouraging engagement. I have yet to meet a writer who didn’t benefit from having an editor nearby. Some teams have amazing subject-matter expertise but struggle with the mechanics of writing. As an editor, my job is to make you look good. Clean copy delivers your message clearly and supports your brand.
| Writing | Editing |
|---|---|
| Blog posts Collateral Site copy Social copy Sales enablement Video scripts | Blog posts Books Collateral Presentations Site copy Video scripts |
Digital Strategy
Your website is the easiest place for people to find all the great things you have to offer. Are you getting the most from the content you have? Do you have the right content? I can help you assess your site, identify ways to increase engagement, and map content journeys to help you meet your customer needs — and your business goals.
- Site audits
- Page-level content structure
- Information architecture
- Organic search optimization
- Site cleanup
Social Media
Once upon a time, I managed a social team that handled 450,000+ followers across LinkedIn, Twitter, and Facebook. Within less than a year, I led the team to increase organic engagement by 300%. Meanwhile, I attended events on behalf of the company and consistently maintained a presence on the social leaderboards to create visibility for our organization and put our branded spin on the events.
- Account management
- Content planning and development
- Event coverage and live blogging
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