Video scripting requires a much different set of brain cells than text-based content. The scripting needs to tell a story, while working with the images and having a cadence that jives with the soundtrack. I’ve been involved in a variety of video projects, from high-end shiny messaging to product pitches and event recaps.
Condensing a 2+ hour monster keynote and demo-palooza into three minutes wasn’t an easy task, but working with our production team, we hit the highlights and delivered the key messages of the re-launch of Webex. In this case the video scripting isn’t authoring dialogue but tying together a story by finding the nuggets of wisdom and visuals.