Who Is the Wordjanitor?
My superpower is content and delivery. I’m a writer, storyteller, editor, social media geek, and marketer. I use content and multiple marketing channels to build user journeys to help businesses tell their stories and engage with their audiences.
The Origin of the Name Wordjanitor
A super-nerdy tech magazine called Unixworld, hired me as a copy editor. I went into the job thinking, “How hard can this be? These people get paid to write.” I quickly learned that all writers need editors. I had plenty to keep me busy turning manuscripts into clean copy. I coined myself the Wordjanitor as I was, I realized, a cleaner of words.
What I’ve Done and What I Do
I’ve written marketing collateral, web copy, blog posts, social media, presentations, video scripts, and book chapters. I’ve developed style guides, content specs, authoring templates, journey maps, social campaigns, information architectures, and workflows. I’ve edited all those things and anything else someone has asked me to review. I’ve been a strategist, manager, mentor, trainer, and deliverer of comic relief.
A Bit of Background
Born 1.8 miles from the original HP Garage, I’ve been surrounded by high-tech since it became “a thing.” I learned BASIC programming in grade school on a PET computer with an external cassette tape drive. And I remember when the land where my Cisco office stood was an orange grove. (And that doesn’t make me all that old…)
In the world beyond work, I live in rural Northern California with my humans, dog, and chickens. I laugh. A lot. I travel to Vietnam and Namibia with International Extremity Project, a nonprofit medical mission. While at Cisco, I started the company’s corporate March of Dimes team, which raised more than $5 million during my tenure there.
“I’d rather learn from one bird how to sing than teach ten thousand stars how not to dance.”
e.e. cummings
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