Content Gating: This, Not That — Sometimes These
Guidelines when developing a content-gating strategy as part of your demand-generation effort.
Risks of Aggressively Gating Content
Gating content is a strong marketing strategy, but there’s a balance between building trust and feeding the sales funnels.
Repurpose Presentations to Generate Value
Marketing teams spend tons of time perfecting presentations. It’s a lot of work for a moment in time. Increase ROI from that effort by creating a series of related assets.
Structuring Content: A Story about Rocks
What do rocks have to do with structuring content? Rocks come in all shapes, sizes, colors, and textures. They’re foundational, solid pieces from which you can build. They’re organic. They have staying power. Good content shares the same characteristics.
What Is a Content Bill of Materials?
By itself, a marketing bill of materials is like calling a grocery list a cake. A content BOM is a list of parts and pieces — blog posts, videos, infographics, etc. It takes a strategy to turn it into something tasty.
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