Tag: content planning

  • Structuring Content: A Story about Rocks

    Structuring Content: A Story about Rocks

    What do rocks have to do with structuring content? Rocks come in all shapes, sizes, colors, and textures. They’re foundational, solid pieces from which you can build. They’re organic. They have staying power. Good content shares the same characteristics. Cairns and Content Cairns are collections of stones purposely arranged in stacks. Dating to prehistoric times, […]

    Read More

  • What Is a Content Bill of Materials?

    What Is a Content Bill of Materials?

    By itself, a marketing bill of materials is about as strategic as a box of rocks. It’s like calling a grocery list a cake. A content bill of materials is a list of parts and pieces — blog posts, videos, infographics, etc. — but it takes a plan to turn it from ingredients into something tasty.

    Read More


Create a website or blog at WordPress.com