How many stakeholders does it take to change a lightbulb?
Can we put the lightbulb in a microsite with really neat animated stuff?
How many website strategists does it take to change a lightbulb?
- Do we still need this lightbulb on the site?
- What’s the customer benefit of the lightbulb?
- How are you going to measure the metrics for the lightbulb?
- What’s the drive-to strategy?
- How will the lightbulb improve MQLs?
How many writers does it take to change a lightbulb?
- What do you mean you’re changing the lightbulb?
- Do you know how long I worked on that lightbulb?
How many designers does it take to change a lightbulb?
Can we make it a candle? Candles are pretty.